Privacy Policy

Privacy and Cookie Policy


This Policy is intended to describe the management methods with reference to the processing of personal data of users / visitors of this website, accessible at the address "". We recommend that you read this privacy policy carefully before providing the data. This communication is provided in accordance with the European Union legislation on the processing of personal data and the EU Regulation 2016/679 (GDPR).


The data controller is Fashion Is It S.r.l. - company established under Italian law, with registered office in Via Savona, 97 - 20144 Milan (Italy) (hereinafter referred to as "Owner"). The updated list of data processors and group affiliates is available by submitting a request to 

Scope covered by this policy

This Privacy Policy relates to this website and not to other websites that do not belong to Fashion Is It S.r.l. possibly consulted by the user by navigating any links.

Policy and information

The website performs the following functions:

- Product information

- Sale of the same products

- Registration to site services

In some cases, as for the "newsletter" section, in order to allow the transmission of our newsletter, the user is requested to fill in a data collection form. In these cases, the privacy policy is provided which specifies the use of data and other information required by law. We recommend that you read these notices before providing data.

In addition, in limited cases in which it becomes necessary to collect personal information for other purposes, this will be clearly highlighted in the legal information, in order to allow transparency and awareness to the user.

These information are aimed at defining the limits and methods of data processing for each service, on the basis of which the visitor can freely express his consent (if necessary) and possibly authorize the collection of data and their subsequent use.

Navigation data

During their normal operation, the IT systems and software procedures used to operate this website acquire some personal data whose transmission is implicit in the use of Internet communication protocols.

This category of data includes: IP addresses, the type of browser used, the operating system, the domain name and the addresses of websites from which access or exit has been made, information on the pages visited by users within the site, the time of access, the stay on the single page, the analysis of the internal path and other parameters relating to the operating system and the user's IT environment.

These technical / IT data are collected and used exclusively in an aggregate and not immediately identifying manner; they could be used to ascertain responsibility in case of hypothetical computer crimes against the site or at the request of the public authority.

Cookies (referral)

Regarding the installation of cookies by this website, please refer to the Cookie policy

Methods of data processing and storage

The processing of personal data is carried out mainly using electronic procedures and supports for the time strictly necessary to achieve the purposes for which the data were collected. The user, however, has the right to obtain the deletion of his data for legitimate reasons.

Optional supply of data

The provision of personal data requested from the interested party - unless otherwise specified - is optional, however failure to provide them may make it impossible to obtain what is requested or to perform the indicated activity.


Scope of data circulation and data diffusion

Personal data acquired through this website can only be accessed by persons acting on behalf of the Data Controller, specifically designated as data processors or persons in charge of managing the requested service; the same data are not disclosed.

More detailed information on the names of the Data Processors can be requested by writing to

Rights for the protection of personal data

The subjects to whom the personal data refer enjoy all the rights enshrined in articles 15 and following of the GDPR.

In particular, the interested parties have the right at any time to obtain confirmation of the existence or otherwise of the same data and to know its content and origin, verify its accuracy or request its integration or updating, or rectification 

In addition, you have the right to request cancellation, transformation into anonymous form or blocking of data processed in violation of the law, and to oppose in any case, for legitimate reasons, to their treatment.

Requests should be sent to

Changes to the policy

The possible entry into force of new sector regulations, as well as the constant examination and updating of user services, could lead to the need to change the methods of processing personal data. It is therefore possible that our policy may change over time and we therefore invite the visitor to periodically consult this page. For this purpose, the policy document highlights the update date.

The cookies we use


This policy aims to explain how this website uses cookies in order to provide clear and relevant information to allow users to make their own choices for the purpose of controlling what happens when accessing the site. The policy uses the term 'cookie' to refer to cookies and similar technologies covered by the law (such as, for example, Local Shared Objects - commonly referred to as "flash cookies", web beacons or bugs, including clear transparent gifs). The information collected concerns data that could make it possible to identify users / visitors through association and processing with data held by third parties (such as, for example, the numbers of IP addresses, domain names of computers used by people who connect to the site web). This data is used for statistical purposes only.

This document is an integral and substantial part of the Privacy Policy and the information contained therein, also issued pursuant to art. 13 European Union Regulation no. 2016/679 (GDPR).

Applicable law

The matter is regulated by the European Directive 2002/58 / EC - subsequently modified by the Directive 2009/136 / EC and implemented by the national laws of the Member States of the European Union - which requires obtaining consent for cookies and similar technologies.

What is a cookie

A cookie is a small text file, typically letters and numbers, downloaded to a device when the user accesses the website. The cookies are then sent to the original site on each subsequent visit. Cookies are useful because they allow a website to recognize a user's device.

The use of cookies and similar technologies has long been an ordinary factor as cookies are important in the provision of many online services. The use of these technologies is therefore not prohibited by law but requires that the user be informed about cookies and offered the possibility to accept them or not.

Different types of cookies

Session and persistent cookies:

Cookies can expire at the end of a browser session (i.e., from when a user opens the browser window until the browser is exited) or they can be kept longer.

Session cookies - allow websites to link a user's actions during a browser session. They can be used for a variety of purposes, such as remembering what a user has placed in their shopping cart while browsing a site. They could also be used for security when a user accesses internet banking or to facilitate the use of webmail. These session cookies expire after a browser session.

The use of so-called session cookies (which, in any case, are not stored permanently on the user's computer and are automatically deleted as soon as the browser is closed) is strictly limited to the purpose of data transmission (consisting of numbers random generated by the server) that identify the specific session and are necessary to allow safe and efficient exploration. The so-called session cookies used on this site avoid the use of other IT techniques that are potentially detrimental to the confidentiality of users' browsing on the net.

Persistent cookies - they are stored on the user's device between distinct browser sessions and allow to remember the user's actions on a site. Persistent cookies can be used for a variety of purposes, including remembering users' preferences and choices when using a site (or in some cases through different websites).

"First" and "third party" cookies - The circumstance that a cookie is 'first' or 'third party' is strictly connected to the website or domain that uses that particular cookie. "First-party" cookies, in essence, are cookies set by the same website visited by the user - that is, the site displayed in the URL window: in our case, the cookies set by "Third party" cookies are cookies that are set by a domain other than the one visited by the user: that is, cookies that are set by websites other than If a user visits a website (such as and a third party sets a cookie through, this specific cookie is a "third party" cookie.

Ownership of the treatment

Fashion Is It S.r.l., as identified in the Privacy policy, is the owner of the processing of - and responds for - only its own cookies, ie "first party" cookies; otherwise, "third party" cookies fall under the ownership of the respective companies, identified according to the table contained in this document.

Consent for cookies

Some cookies are strictly necessary for the proper functioning of the Internet and do not require the user's consent, such as those to ensure that the content of a page is loaded quickly and effectively, the distribution of the workload between different computers or those aimed at ensuring safety.

Other cookies are still reasonably necessary or important, but are not strictly indispensable and, therefore, require the user's consent.

This site implements various techniques for collecting user consent: one method is the selection of the specific box on the cookie banner published on the site access page and which gives evidence of the use of cookies

Browser settings represent another means of granting consent or, conversely, refusing cookies; the user can set the browser to be notified of the presence of cookies, allowing him to decide whether to accept cookies or not. It is also possible to automatically refuse all cookies by activating the appropriate option in the browser.

Each browser highlights instructions for this purpose.

Withdrawal of consent

Your consent to the use of cookies can be revoked at any time, even if the revocation could have an impact on the functionality of the website.

Which cookies we use

When managing your website, Fashion Is It S.r.l. uses cookies to offer services, to improve the user experience, as well as to develop aggregate statistics on the data collected for various reasons.

These cookies allow us to distinguish the user of the site from others, they help us to provide a good experience when browsing our site and to improve our site.

The cookies we use are "technical" and "analytical". They allow us to recognize and count the number of visitors and to examine how visitors navigate the website when using it. This helps us improve the way our site works, for example by making it easy for users to find what they need. To find out more about the individual analysis cookies we use and how to recognize them, please refer to the table below.

More specifically, this website uses these types of cookies, as listed in the following table:

to. technical cookies: necessary for browsing the site and for using certain functions (for example, to move from one page to another, etc.).

b. analytical cookies: for the statistical analysis of access to the site. The information is collected on an aggregate basis.

c. functionality cookies: optimize navigation based on criteria and options already selected (such as, for example, the preferred language, so that you do not have to select this option or the products chosen for purchase at each access, so as to store them in the cart virtual until the next access to the site).

d. third-party cookies: used by ours, in order to present you with advertising banners that refer to our site, when you are on other sites, showing you the latest products that you have looked at on our site;

is. profiling cookies: aimed at creating profiles relating to the user and used in order to send advertising messages in line with the preferences expressed by the user while surfing the net.

All the types of cookies mentioned above can remain on your computer or mobile device used by you for different periods of time, depending on the function they perform.

Cookies stored on your computer or mobile device cannot be used to retrieve any data from your hard disk, transmit computer viruses, identify and use your e-mail address, or for purposes other than those described above.

Some cookies used are from third parties. The process of obtaining consent for these cookies is more complex, but we do everything possible to provide the right information to users and to allow them to make informed choices about what is stored on their device.

For this reason, the company provides the addresses of these third parties to contact or, failing that, indicates here how to remove the cookies that you do not want to accept.

How to change cookie settings

You can set and manage your cookie preferences at any time by selecting which cookies to authorize, block or delete, in whole or in part, through your browser settings (i.e. the navigation program you use).

For more information and details on the various types of cookies, on their operating methods and characteristics, we invite you to visit the sites - free access, independent of - and

To disable analytical cookies and to prevent Google Analytics from collecting data on your browsing, you can download the browser add-on for deactivating Google Analytics:

We inform you that blocking or deleting, in whole or in part:

- technical cookies, could make it impossible to use our site, view its contents and take advantage of the related services;

- functionality cookies, could result in some services or certain functions of the site not being available or not working properly, forcing you to manually change or enter some information or preferences each time you visit the site;

- the other cookies present (analytics and profiling) will not affect the functioning of the site.

Scope of circulation and storage of data

The data on web contacts are not kept for a period longer than seven days, except for any investigations of computer crimes against the site. No data deriving from the web service will be communicated or disseminated to unspecified recipients.

Update of the cookie policy

The cookie policy of our Site may be periodically updated, so it is advisable to consult this document every time you access the Site, in order to be properly informed on how and why we use cookies.

Learn more about cookies

For more information on the cookies installed through this site, you can contact the following e-mail address

Last revision date

20 May 2020